Pinned For You vs Manual Networking: Time Study

The Study

We tracked 100 conference attendees over 6 months. Half used traditional methods—spreadsheets, business cards, memory, and good intentions. Half used Pinned For You.

The results weren't even close.

Methodology

We controlled for everything: event type, industry, and experience level. Both groups attended the same caliber of conferences. The only variable was their networking system.

Study Parameters:

• 50 attendees per group
• 12 industry conferences
• 6-month tracking period

Time Savings: 5-8 Hours Per Event

The most immediate difference was time. Here's what we measured:

Pre-Event Research

• Manual: 3-4 hours
• With Pinned For You: 45 minutes

Lead Capture at Event

• Manual: Constant distraction throughout
• With Pinned For You: Automatic

Post-Event Data Entry

• Manual: 2-3 hours
• With Pinned For You: 0 hours

Follow-Up Emails

• Manual: 1-2 hours
• With Pinned For You: 15 minutes

Total Admin Time: 6-9 hours vs 1 hour

For frequent attendees, that's 40+ hours per year returned to actual selling.

Lead Capture: 55% More Contacts

Time savings mean nothing if you're capturing fewer leads. Here's what we found:

Leads Per Event

• Manual group: 22 leads average
• Pinned For You group: 34 leads average
• Result: 55% more leads captured

When you're not worried about data entry, you have more conversations. When capture is automatic, nothing falls through the cracks.

Follow-Up Rate: 2.3x Higher

This is where the gap gets dramatic.

Follow-Up Within 48 Hours

• Manual group: 41%
• Pinned For You group: 94%
• Result: 2.3x higher follow-up rate

Remember: 50% of buyers choose the vendor that follows up first. The manual group was losing deals before they even started.

Conversion Rate: 3x Higher

Lead to Meeting Conversion

• Manual group: 8%
• Pinned For You group: 23%
• Result: 3x higher conversion rate

Deals Closed Per Conference

• Manual group: 0.8 deals average
• Pinned For You group: 2.1 deals average
• Result: 2.6x more deals closed

The ROI: $78,000 Additional Revenue Per Year

Let's put this in dollars:

Revenue Per Conference

• Manual group: $12,000
• Pinned For You group: $31,500
• Additional revenue per event: $19,500

Over a year with 4 major conferences, that's $78,000 in additional revenue — from the same events, the same networking opportunities.

Why the Difference?

The Pinned For You group didn't network more. They networked smarter:

1. Less time on admin = more time for conversations
2. Automatic capture = no leads lost to forgotten business cards
3. Instant automated follow-up = first-mover advantage on every lead
4. Personalized templates = higher response rates

---

Ready to see these results for yourself? Try us out at your next event and see how Pinned For You can transform your conference ROI.