A follow-up system people actually reply to
A practical breakdown of what to send after a show when you have a big list — without sounding generic, and without letting leads go cold.
Rich Rodrigues
Your Emotional Support Event Strategist | Herding Tradeshow Cats
"I got hundreds of emails about this show but only answered yours because I like your energy."
Do you know how nice this feels?
It's exhausting chasing down people who have told you (in person) they want to connect about business for weeks and months.
But, it's part of the job.
What's also part of the job is people respecting your time and connecting with you when you don't approach them like an AI sales chatbot.
People like the woman who hit me with that statement above.
People like the head of marketing who responded to my email about A Muppets Christmas Carol last night.
It's a reminder that 9 times out of 10, the people making you chase them are probably not a good fit anyway.
You can't force empathy, but you can still have fun.
Send the weird email.